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Hotel News Mdia Blog: Crown Resorts And UFC Launch First Of Its Kind Partnership In Australia
Hotel News Media Blog
Crown Resorts And UFC Launch First Of Its Kind Partnership In Australia
June 6, 2024
Crown Resorts @CrownResorts to become UFC’s @UFC Event Experiences & Entertainment Partner and “Official UFC Fan Hotel” in Australia
UFC, the world’s premier mixed martial arts promotion and part of TKO Group Holdings (NYSE: TKO), today announced Crown Resorts as the “Official UFC Fan Hotel” and the “Official Event Experiences and Entertainment Partner of UFC” in Australia.
Making the announcement today at Crown Melbourne was No.1 UFC featherweight contender and former champion, Alexander Volkanovski; Peter Kloczko, Vice President Australia and New Zealand, UFC; and Crown Resorts CEO, Ciarán Carruthers.
A first-of-its-kind partnership for UFC in Australia, Crown’s resorts in Melbourne, Sydney, and Perth will deliver an exciting program of unique experiences mixing Crown’s diverse on-site offerings with UFC’s year-round calendar. Crown will also play a major role hosting fan activity during UFC event weeks in Australia.
UFC’s economic impact in Australia to date has been significant. UFC 284: MAKHACHEV vs. VOLKANOVSKI in Perth last February featured a sold-out RAC Arena with 14,124 fans in attendance, 63% of which came from outside Western Australia, and generated a $A42.8 million economic impact for the city and surrounding region. The event provided global exposure for Perth and WA, with 44 billion media impressions valued at over $A1 billion. UFC 243: WHITTAKER vs. ADESANYA in Melbourne in 2019 attracted 57,127 fans and generated a $A109.1 million economic impact for the region.
With multi-year deals in place between UFC and the NSW and WA Governments that guarantee multiple blockbuster events in Australia, Crown's partnership with UFC underpins its strategy to help bolster Australia's tourism resurgence by supporting major events that significantly contribute to local economies and attract global audiences.
Perfectly timed with UFC’s return to Perth for UFC 305 at RAC Arena on Sunday, August 18, Crown will be launching exclusive offers and a range of on-site deals to enhance the experience for travelling and local fans.
During UFC’s live events in Australia, Crown will also have a highly visible brand presence in the world-famous Octagon and will be integrated into pay-per-view event broadcasts. The partnership will also feature UFC athlete and talent ambassadors, access to premium UFC event ticketing, hospitality and experiences for VIP and Crown Rewards members, as well as promotion across digital and social media.
“We could not be more excited to partner with Crown Resorts and bring the absolute best of the best to our fans,” said Nick Smith, Vice President, Head of International Business Development, Global Partnerships, UFC & WWE – TKO.
“UFC is a world leader when it comes to premium live events and our content offerings. Similarly, Crown’s three Australian resorts and their commitment to the guest experience is second to none – it’s a perfect pairing. We look forward to building on this partnership for years to come,” added Smith.
Crown Resorts CEO, Ciarán Carruthers, emphasised that the partnership with UFC marks a significant collaboration, providing Crown guests and members with exclusive, unforgettable UFC experiences that are unavailable elsewhere.
“By teaming up with UFC, Crown is affirming its commitment to offering dynamic experiences that engage global audiences. This partnership represents Crown's dedication to energising communities and driving Australia's tourism resurgence; drawing guests to our cities and to our Crown properties that are renowned as the very best in entertainment, dining and accommodation,” Mr Carruthers said.
Fans can also enjoy all Crown has to offer as the group now boasts the title of Official UFC Watch Party and After Party venues.
Stay tuned for more announcements as UFC builds out the highly anticipated UFC 305 Fight Week Schedule. Fans can register their interest and keep up to date at UFC.com/Perth and book all their accommodation needs with Crown Resorts.
(Source: UFC)
#UFC #UFCAustralia #UFCNews #CrownResorts #CrownMelbourne #UFCFanHotel #UFC305 #UFC243 #UFCAustralia #TKO #TKOGroup #MMANews #MMAMedia #casinonews #casinomedia #hotelnews #tourismnews #sportstourism #MixedMartialArts #watchparty #partnership #UFCCrown #sportsmarketing #newsmedia #pressrelease #mediarelease #EntertainmentNews #trend #trends #buzz #media #Aussie #Australia
(Image credit: UFC)
Wednesday, May 29, 2024
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Hotel News Media Blog: News Media
Hotel News Media Blog
Casino News
Casino News
Casino was my last good role, says Sharon Stone
Sharon Stone has said she never got a good part again after 1995's Casino and described herself as "the invisible actress".
The Basic Instinct star, 66, has since appeared in films such as Catwoman, Lovelace and Basic Instinct 2.
Stone lost out on winning an Oscar for Martin Scorsese's crime thriller Casino to Susan Sarandon in Dead Man Walking.
Speaking on The Louis Theroux Podcast, Stone said The Godfather director Francis Ford Coppola warned her in advance that this would be the case.
She said: "Francis put his hand on my shoulder and he said: 'I need to talk to you.'
"He said: 'You're not going to win the Oscar.'
'I want you to feel like you're going to cry now. I don't want you to cry in the room, and that's why I'm doing this, and it feels so mean right now.
"'But I didn't win for The Godfather and Marty didn't win for Raging Bull, and you're not going to win for Casino."
Coppola said none of them won because the Academy couldn't "hear opera", she remembered.
"'This is not the level of films they want," she remembers him saying.
Discussing attending the Oscars when she knew she was going to lose, she said: "You have to pretend it's fantastic and it's not fantastic.
"And then I didn't get any good parts ever again for the rest of my entire life."
When Theroux replied: "That can't be true. I'm sure there were other movies you did that were good," she replied: "No, and guess what? I hate it."
She continued: "It's easier to say: 'She's cold', or: 'I don't like her', or: 'She's difficult', or: 'She must be sick', or: 'She's too old', or that 'she's hard to cast', or: 'We don't know what to do with her.'
Stone also described her experiences with disgraced producer Harvey Weinstein, who is in prison for sex offences and with whom she she crossed paths at events for the Aids charity Amfar.
She said: "I had a long time of dealing with Harvey and I'm really glad that he's in prison and I think he should stay there with the rest of the people who are like him. Harvey's a pig. He's an octopus and you're just always getting one of his tentacles off you."
Asked if she was too powerful for him to try to coerce into sex, she said: "He would say things to me like: 'You know, you think you're such a princess, Sharon,' as I would unwind him off me.
"And I'd say: 'Yeah, I think I'm the queen of France. F*** off.'
"But he was certainly comfortable with throwing me across the room. He was physically violent to me on more than one occasion because he was so angry at me because I wouldn't do what he wanted me to do."
Bruno Mars' shocking $50 million gambling debt report sparks wild fan jokes: 'He is high on…'
Bruno Mars owes millions to MGM casino for hefty poker debts, risking long-term partnership: Report
Bruno Mars is renowned for lighting up the stage, but recent reports alleging a staggering $50 million gambling debt at the MGM Grand have fans buzzing for a different reason. In 2016, the singer-songwriter announced a 'multi-year residency deal' with MGM Grand in Las Vegas. However, the recent report suggests that the collaboration between Mars and the hospitality brand has soured due to mounting debt.
Bruno Mars reportedly in $50 million debt to MGM Grand
On March 16th, it was reported that Bruno Mars now owes millions of dollars to the MGM casino after reportedly accumulating hefty poker debts. The Talking to the Moon singer had a multi-year residency agreement with Park MGM in Las Vegas, where he performed on a regular basis.
Citing that MGM “basically owns him,” they continued, “He earns $90 million a year from the casino deal, but then he has to pay back his debt... after taxes (Mars earns $1.5 million per night).”
What’s going on between Bruno Mars and MGM Grand
In 2016, it was announced that the hospitality industry had entered into a long-term partnership with Mars, which will feature his exclusive performances across an extensive portfolio of world-class entertainment venues. The president of MGM Grand delivered a statement claiming, “Bruno is among the most talented performers in the world and we are excited to start a long-term relationship with him.” Now, the once mutual relationship appears to have evolved into a feud due to piled-up casino debts.
Bruno Mars’ casino debt sparks meme frenzy
While the 24K Magic singer has never shied away from admitting that he supported himself by playing poker before pursuing music, fans are shocked that news of his casino debt has made its way onto the top of headlines. “Bruno Mars having $50 million gambling debt lets me know his next album gonna be a classic, real degenerate.” A user wrote on X (formerly Twitter). Others chimed in too, “Bruno Mars needs a movie about his life cause ik my mans be wylin… 50 MILLION DOLLARS in GAMBLING DEBT ?”, “Bruno Mars walking through MGM casino undercover trying to avoid that $50m gambling debt”, “He is high on debt”, “Bruno mars when the dealer gets blackjack.”
Friday, March 08, 2024
Saturday, March 02, 2024
Hotel News Media Blog: Their chips are down as crisis-hit casinos go all in to draw tourists instead of hardcore gamblers
Hotel News Media Blog
Their chips are down as crisis-hit casinos go all in to draw tourists instead of hardcore gamblers
Saturday, January 20, 2024
Wednesday, January 17, 2024
Hotel News Media Blog: Casino News Flashback
Hotel News Media Blog
Crown Limited Does Deal With Barangaroo In Sydney...
In big news today, James Packer’s Crown Limited (ASX: CWN) has struck a deal to build a $1 billion hotel development at Barangaroo, on Sydney’s foreshore. Crown signed an agreement with the developer, Lend Lease Limited (ASX: LLC) earlier today, but said it will only go ahead if Crown gains approval to including VIP gambling facilities (in other words – a casino). Just yesterday, Crown announced that it was spending up to $568m to build a six star hotel at its Burswood casino in Perth.
Work on Fijis first ever Casino to begin...
Work on Fiji’s first casino will begin this month as investors will meet to give contracts to local companies in Denarau this week.
One Hundred Sands – the company behind the project has managed to raise $400million for construction.
However the initial projections for phase one of the project which will see the construction of a convention center, casino and resort is $290m.
Managing Director Larry Claunch says overseas investors are often given misconceptions about Fiji’s investment potential by local private sectors.
“There has been a lot of criticism if we could raise the money in a timely fashion – we have, criticism and comments if we can finish on time – we will – its going to be probably a fastest development anybody has ever seen and it going to be fun to watch.”
Claunch says the current government played a vital role for this investment.
“I didn’t come to Fiji with a though of developing a casino or anything for that matter – I really just came here to eat fresh fish – but after seeing the vision of this government I knew everything was possible and I was all in.”
Five hundred locals will be employed during the construction and around 600 to 850 will be employed at the casino.
The new casino is expected to begin operation from September next year.
Aspers Casino looks forward to end of Games...
Though it’s happening right on the doorstep of his company’s flagship casino, Richard Noble is looking forward to when the 2012 London Olympic Games finish.
The chief operating officer of Aspers Group – a joint venture between the Australian Securities Exchange-listed Crown and the Aspinall family, which operates Aspers Casino at Westfield Stratford City next to Olympic Park – says weekly takings and average visitor numbers are down about 20 per cent in the first week of the Games.
When Aspers at Westfield Stratford City, the country’s largest casino, opened on December 1 last year, Noble told The Australian Financial Review it was immediately popular. “In our first three days we had 30,000 visitors which was about 100 per cent above our business case. After that we were averaging 25,000-30,000 visitors per week. But in the last few months we’ve seen the three carparks here at the Westfield get cut down to one and now it is none, so we have been adversely affected.”
There have been restrictions placed on visitor numbers to Westfield Stratford by the London Olympic Games Organising Committee (LOCOG). These include only Games ticket holders being allowed access to Westfield between 8.30am and 5pm on Friday and Saturday.
Noble says this cut down on the ability of regular Aspers patrons to visit the casino. He said it also affecting the numbers of people in the local area attracted to Westfield during the Games, who could have potentially visited the casino for the first time. LOCOG is also likely to institute another similar “lock-out” later this year due to fears about congestion at the mall, which is between Olympic Park and public transport links.
With the Olympics not providing the boost in business once hoped, Noble says Aspers will now concentrate its marketing efforts on the post-Games period. “On the 18th of September, after the Olympics and then the Paralympics are over, we will be having a huge relaunch.”
Noble says the casino concentrates on a high volume of customers who spend relatively little. It has a catchment area of 4.1 million people.
“And that is just in the east and the area around, north to Luton and east to Southend,” he said.
“But what’s been surprising and also delightful is that we’ve managed to get a lot of visitors from the west of London as well.”
A change to British gaming laws in 2007 allowed for the casino to be built without previous restrictions that meant patrons had to become members. Aspers also owns casinos in Newcastle, Swansea and Northampton and is planning to open a new venue in Milton Keynes in 2003.
Overall, he says Aspers is pleased about how the Stratford business has performed given it has already expanded since its December 2011 opening. It now has 57 gaming tables, the highest number in Britain, up from 38 when it opened. It has room to accommodate 80 tables. There are also now 138 electronic gaming terminals, up from 92. The site will soon feature a bespoke poker room to go with the sports bar, VIP bar and terrace, which has been hired out to corporate clients for the Games.
But Noble, who is otherwise enjoying the Games, can’t wait until September. “Some of our patrons are not able to get here at the moment but that will change once all this is over.” (The Australian Financial Review)
Police detain 150 in Macau casino raids amid fears of new gang war...
HONG KONG (Reuters) - Police detained more than 150 people in weekend raids on casinos and hotels in Macau after a recent spate of killings raised fears of a new gang war in the world's largest gambling destination.
The former Portuguese territory was gripped by gang wars in the late 1990s and the recent murder of three people in two weeks, thought linked to the gambling industry, comes just months ahead of the release from jail of triad boss "Broken Tooth" Wan Kuok-koi, who wreaked havoc at that time.
About 1,300 people were rounded up on Friday and Saturday in Macau and 150 of those were taken in for questioning in the operation codenamed "Thunderbolt".
"This operation is an annual exercise to maintain public security. It is a joint exercise undertaken by police in Guangdong province, Macau and Hong Kong to crack down and prevent crime in this region," a Macau police spokeswoman said.
In Hong Kong, police raided 21 locations on August 2 as part of the joint operation and arrested 130 people on suspicion of various crimes including money laundering involving HK$300 million (24.77 million pounds), illegal gambling and prostitution.
Police also seized cash, watches and cars worth more than HK$11 million.
The Macau raids came just weeks after a Chinese woman was found murdered in a residential area minutes away from the cavernous gambling halls of gaming magnate Sheldon Adelson's Venetian casino.
That followed the murders of two Chinese nationals at the five-star Grand Lapa hotel in Macau, a one-hour ferry ride from Hong Kong, and an attack at the end of June on a senior figure in Macau's junket industry, which extends credit to rich gamblers.
By contrast, only five homicide cases were recorded between June 2011 and May 2012, according to Macau police statistics.
Macau, which like Hong Kong is a special administrative region of China, has boomed since the 1999 handover from Portugal, with Las Vegas moguls including Adelson and Steve Wynn setting up glitzy casino hotels.
That growth, however, has slowed significantly in the past three months, forcing junket operators into more aggressive debt-collecting tactics.
Many of the smaller junket companies, which collect gambling debts in exchange for a commission from casino operators, are struggling to stay in business.
IGT partners with California casino...
American computerised gaming equipment designer and manufacturer International Game Technology (IGT) has signed a deal that will see the Golden Acorn Casino and Travel Center in California host an online casino application from its Double Down Interactive subsidiary.
Las Vegas-based IGT purchased the casual games developer in January and revealed that the Golden Acorn Casino is set to utilise its technology in order to offer casino players free-play gaming experiences.
“Golden Acorn recognises the opportunity to provide gaming entertainment to its players across various channels,” said Eric Tom, Global Sales Executive Vice-President for IGT.
“This solution is allowing it to grasp an opportunity to evolve as the landscape of gaming also changes permitting it to drive engaging gameplay directly to its casino guests and fans of the Golden Acorn Casino and Travel Center brand.”
IGT stated that the revenue sharing partnership will see Golden Acorn use its own website in order provide players with a ‘truly convergent gaming experience’ that is to include access to a ‘full-casino-style offering of games in one convenient place’.
“Offering the same game titles on the web that we offer inside our casino gives us the unique opportunity to deliver fun and engaging casino-style experiences to our players,” said David Baggerly, Marketing Director for Golden Acorn Casino and Travel Center, which is located 47 miles from downtown San Diego near the Mexican border.
“This is an incredible chance to drive interactive slot culture to our players while allowing them to stay connected to our brand.”
Guests at the Golden Acorn will be able to enjoy online social versions of Texas hold‘em poker in addition to some of IGT's top-performing slot titles including Da Vinci Diamonds and Cleopatra. New games are to be added automatically while first-time users will receive one million dollars in virtual chips.
Development agreement for Bally and High 5 Games...
Bally Technologies has entered into a multi-year agreement with games developer High 5 Games to publish a substantial number of new H5G games under the Bally brand for the worldwide land-based, mobile and online business-to-business casino gaming markets.
“We’re excited to partner with a game creator that has such a world-class track record of developing high-performing and engaging game content,” said Jean Venneman, Vice President of Product Management and Licensing at Bally Technologies. “We look forward to leveraging H5G’s newest game content to help casino operators across the world drive revenues and delight players.”
Ramesh Srinivasan, Bally's President and Chief Operating Officer, added, “The partnership with H5G reflects our commitment to delivering best-of-breed, cross-platform game content to our customers. This promise is reflected in the more than 25 game studios we have established across the globe, augmented by relationships with proven game developers like H5G that enable us to deliver a diverse array of creative, interactive, and exciting game content.”
“We are delighted to partner with Bally Technologies, a long-time leader in the casino gaming industry,” said Anthony Singer, Chief Executive Officer of H5G. “With Bally’s sophisticated new ALPHA 2 game platform, and a new Bally Interactive division committed to mobile, online, and social business-to-business game content, we believe that the sky is the limit for this next generation of H5G games.”
Monday, January 08, 2024
Hotel News Media Blog: Casinos, Hotels and Resorts
Hotel News Media Blog
Casino News
Classic Las Vegas Strip casino adds exciting adult entertainment
Las Vegas Strip hotel and casino operators are constantly seeking innovative attractions to lure visitors through their doors and onto the casino floor.
Guests have many options for daytime and nighttime entertainment on the Strip and its surrounding areas. Circus Circus hotel and casino is both a daytime and nighttime destination for families offering its Carnival Midway with arcade games and prizes which opens daily at 11 a.m. The Midway also surrounds a circus stage featuring free circus acts starting at 1:30 p.m. Of course, guests under 21 are not allowed on the Circus Circus casino floor.
For more relaxing daytime leisure, guests can lounge by the swimming pool or take in a game of golf. When the lights go down, plenty of evening entertainment is available as well.
Plenty of entertainment to choose from
Visitors might choose to see a magic act, such as magician and illusionist David Copperfield at MGM Grand Hotel and Casino or maybe Penn & Teller's magic, illusion and comedy act at the off-Strip Rio All-Suite Hotel and Casino. Or maybe guests would prefer to take in one the five Cirque du Soleil shows in Vegas – The Beatles Love, Michael Jackson One, Mystère, O or Kà.
For those looking for big-name music acts, superstar singer Adele continues her "Weekends With Adele" residency at Caesars Entertainment's (CZR) - Get Free Report Colosseum at Caesars Palace for 32 more weekend shows from Jan. 19 through June 15, 2024.
Classic 1970s teen idol Donny Osmond has extended his residency beginning Jan. 23 and ending May 11, 2024, at Harrah's Showroom, and An Intimate Evening with Santana hits the stage at House of Blues Las Vegas Jan. 24-31 and Feb. 2-4.
Luxor opens adult playground on the Strip
A new attraction hits the Strip as Play Social Inc. on Jan. 18 opens its highly anticipated Play Playground, a 15,000 square-foot immersive play area featuring an array of interactive large-scale games emphasizing tactile skill, memory, puzzles and teamwork, at MGM Resorts International's (MGM) - Get Free Report Luxor Hotel and Casino. The first-of-its-kind Playground features over 20 games, two bars, VIP mezzanines and private event spaces.
The venue is different from a Dave & Buster's or Chuck E. Cheese, as it does not feature any arcade, virtual reality or augmented reality games. Players earn credits for winning at the immersive games that can be exchanged for prizes in the Prize Center, which is one aspect similar to the arcade-style restaurants. Play Playground is open for all ages by day and adults only by night. The play area's operator Play Social markets it as ideal for both families visiting with children or companies looking to host a unique outing, the company said in a statement.
The venue is open from noon to 12 a.m., Sunday through Thursday, and noon to 2 a.m., Friday and Saturday. Guests who are under 21 years old must exit Play Playground at 5 p.m. daily, but the 21 and over crowd can continue having fun at the venue until closing. Admission for guests under 21 is $34.50 and $39.50 for 21 and over, which includes a $2.50 service charge, according to the Playground's website.
Play Playground also offers a VIP Experience for $97.50, which includes all-day play, VIP lanyard and card, skip the line privilege, 24-hour re-entry, one commemorative cocktail, a commemorative hat or beanie and 15% off retail purchases. The service charge is included.
SkyCity Casino Brings Bingo into Its Safer Gambling Ecosystem
SkyCity Casino is betting on a new range of bingo games. With bingo caught up in digitization of gambling since the early noughties, the game has enjoyed a resurgence. Gone are the days when bingo was played exclusively by those in retirement age. Countless studies and surveys show that the average age of bingo players has decreased significantly.
We know that remote gaming revenue in the UK between April 2020 and March 2021 was £6.9 billion. Bingo is listed among the games tracked within the metric. With further statistics showing that the average age of online gamblers is between 35 and 54, we can say with confidence that bingo is not only popular with the masses but with a younger audience than before.
Moving in Step with Industry Trends
SkyCity Online Casino and bingo is a testament to this. The online gambling operator has long taken popular products and converted them into digital offerings. Casino games, including slots, blackjack, and roulette, got the ball rolling. From there, virtual sports betting games were added to the mix. Now, after reviewing the latest trends, bingo games, ranging from classic 90-ball to modern speed variants, will be available to desktop and mobile players. Perhaps the biggest benefit of making bingo available to online players is the ease with which safety controls can be implemented. The current trend permeating all areas of the online gambling industry in 2023 is safer gambling.
Changes to the UK’s Gambling Act have prompted a new wave of responsible gambling measures and financial checks. US states implementing their own online gambling laws are also harnessing the latest innovations to ensure players are not only within permitted locations but playing responsibly. SkyCity Casino has a long-standing commitment to customer care. As per its responsible gaming policies, customers in New Zealand must be 20 or older to use the site, and all new accounts must be verified. Once customers are verified, there are tools for tracking financial transactions and, if necessary, set deposit limits.
Land Based Casinos
What are Land Based Casinos?
Land based casinos are physical casino premises that are commonly known as brick and mortar casinos. The term is used to differentiate between casino venues and their online counterparts.Some casino brands operate a mix of land based and online casinos, while other brands have either one or the other. Land based casinos might just include the casino itself, or they might be combined with other services such as bars, restaurants and hotel rooms.
Land Based Casinos Explained
A land based casino is any gaming premises located in the real world, as opposed to online. Examples of famous land based casinos include Caesar's Palace in Vegas and the UK's Grosvenor Casino brand. There was a time when the 'land based casino' was just the 'casino', but the dawn of online gambling has brought a need to differentiate between the two things. Land based casinos are therefore any physical buildings in which gambling games are played.Casinos usually offer a range of different games, although some specialise in one type of game, such as slot games or roulette. Most land based casinos have additional services for players, including entertainment acts, bars and restaurants, and sometimes hotel rooms and suites. Players who spend a lot of time playing at land based casinos are likely to be rewarded with complimentary use of these casino services.While land based casinos are different from online casinos, there are physical casinos which only offer electronic games. These video poker and slot arcades are common in smaller casinos and might be an offshoot of a larger brand.Land based casinos can be found in towns and cities all over the world, although there are some cities, such as Las Vegas and Atlantic City, which specialise in hosting these venues and have large numbers of land based casinos in one place.
Real Estate - Casino Connection News
Managing Director of the Alea Consulting Group, Nicholas G. Colon delves deeper into this relatively new way of ensuring the long-term financial viability of land-based casinos
The casino gaming industry is one of the most dynamic sectors of business to work in. Gaming executives are engaged in a never-ending quest to find the magic formula that boosts their corporate earnings to the next level. Sometimes the speculations are glorious successes, while other times they’re horrific failures. And still other times, massive investments have to be made before the true extent of how bad an idea is can be revealed.
The newest approach that gaming companies are trying is using the real estate market to increase their revenues. Here I will give a brief overview on how the real estate revenue generation by casino gaming companies works and, the benefits and drawbacks associated with this method. Modern casinos are built as massive resorts often times covering scores of acreage of land. The property usage is divided into three major components, which are gaming, hotel and commercial uses.
The hotel part houses the guests, while gaming is reserved to games of chance; and then there is the commercial use of properties. While hotel and gaming uses are niche, the commercial uses of casino properties have almost limitless possibilities. Space for entertainment shows such as the Cirque Du Soleil are fixtures at all the MGM properties in Las Vegas. Many casinos also have five-star restaurants, with world-renowned chefs tailoring the menus, on the premises.
This also falls under the umbrella of commercial use.
The commercial use for a property that is the most prevalent in some of the newest casinos in Las Vegas and around the world is shopping malls. This trend was pioneered by Caesars Palace Forum Shops in Las Vegas that opened on New Year's Day 1992. In 1998 when the Bellagio opened, there was a section of the property allocated for a few high-end shopping boutiques.
In the early 2000s the Planet Hollywood property in Las Vegas opened and it included a large shopping mall that mirrored the Forum Shops at prices more affordable to the masses. When the City Center Complex opened in LasVegas in December of 2009, The Shops at Chrystals opened up as a part of the complex. It was owned by MGM and was the home of several high-end retail shops like Louis Vuitton and Prada. The trend of associating commercial space with casinos was in full swing by this time.
Caesers, Bellagio, Planet Hollywood and the ARIA resorts all retained ownership of the commercial space at their respected resorts. They would sign leases with various retail companies for periods of time as a means to generate additional revenue for the company. Every so often the leases would have to be renewed and, depending on the sales of the store, lease rates could be negotiated.
Sales made by a particular store were tied directly to the traffic rate of the property. A 30% occupancy rating at Caesars would reduce the traffic flow of patrons frequenting the Forum Shops thereby reducing the purchase conversion rate. In the financial downturn of 2008, the shop owners had tremendous leverage and were able to negotiate very favourable rates for extended periods of time. This leads us to a huge blunder made in this area by the LasVegas Sands Corporation.
CASTLES MADE OF SAND
During the worldwide financial crisis, the shops at the Venetian were having a lot of trouble getting any type of retailers to occupy their spaces on strictly leasing terms. This led the board to sell the various retail spaces outright, at favourable terms for the buyer. This had the effect of reassuring the purchaser because they were not tied to any long-term payments and they were able to instantly begin building equity from their purchase, which at the very least was acquired at a discounted rate.
With hindsight, it’s my opinion that the Venetian was not looking at the long term when it made this decision. The global financial crash of 2008 scared everybody, and as a quick, knee-jerk reaction the Sands wanted to get the red ink out of their books as quickly as possible.
As we moved beyond the financial crisis the recovery slowly started to take over, patrons began returning to Las Vegas as a vacation destination and companies were no longer sending minimal personnel to the various conventions held there. The stores that occupied the retail space started increasing their sales and the equity in the retail space started increasing dramatically. And because the Sands no longer owned the space they were unable to increase their revenue from lease rates.
The total revenue of the Venetian was not as high as similar properties because they were not making as much from their commercial leases. This forced the Venetian to squeeze the customer from other areas. The casino games that were being offered were set up so the casino’s hold percentage was higher than before.
Most of the slot machines were set to their highest hold percentages, many of the blackjack games on the main became 6:5 payouts, for a natural and, a triple zero roulette wheel was introduced on the main floor under the name Sands Roulette, this game gives the house nearly an 8% edge over the player. Prices of food went up dramatically and comps offered by casinos went down dramatically.
MOVING FORWARD
These types of decisions are much easier to make for casinos in this scenario because there are no other revenue streams to consider. When players are not burned out at the tables they often take that extra cash and purchase goods and services at the resort property. These include products from stores, meals from restaurants and tickets for shows.
For one player this is not a factor but for the millions of players that walk through a casino a year this is significant. Even if only a tiny fraction of the players spend money at the shops, restaurants and shows, it translates into millions of dollars in sales over the course of a year and causes the value of the leased property to go up. Another negative impact is that the casino can’t negotiate better rates for items that can be purchased with players comp points, because there is no financial incentive to do so.
In recent years almost all of the main resorts on the Las Vegas Blvd and downtown Las Vegas have started charging for parking, even to casino guests and players. They do not collect money from their patrons they merely lease out the parking structure for a term of several years to an operating company. The operating company then installs parking ticket machines, gates and payment machines. They merely collect the money over the years of the lease. Again here, gaming companies are thinking short-term and not realising the negative perception they are creating with their customers. Creating more and more cost barriers for a customer to get to your product has an overall negative impact on revenue.
As we can see from the cited examples, the casinos have been in the real estate business for decades. But because it was viewed as a 360-degree revenue stream the gaming company was utilising to feed the main profit centres of the resort, it wasn’t viewed that way.
We are seeing today gaming organisations partition a division of their company to strictly deal with revenue generating through real estate applications. In effect, they are selling off pieces of their company that feed other parts of their total revenue equation. The assertion here is that the money in hand that is used for reinvestment will exceed the revenue that would be attained from keeping the asset. But what it is doing is showing little faith in the management team and foreshadowing a market reduction. The resorts, at least in Las Vegas, have convinced themselves that they are convention-centred destinations and the companies attending the conventions are the ones footing the cost and not vacationers. This type of thinking turns gaming companies into a B2B operation rather than an entertainment industry. Will it work? Maybe. Operators have just recently come back to profitability, stopping nearly a decade trend of losses. And even so the profits were just marginal. So now it’s a waiting game to see how the markets will react.
Australia’s Crown Resorts issues warning over unauthorized use of brand in illegal gambling ads
Australia’s Crown Resorts has raised a public alert about fraudulent activities involving imposter social media accounts and misleading advertisements. The casino operator revealed that unauthorised entities are exploiting Crown’s name, logo, images, and other distinctive details to promote illegal online gambling platforms.
The company, in an official statement, requested the public to exercise caution when encountering such advertisements and advised them to rely solely on Crown’s official websites and social media channels for authentic news and promotions.
As reported in Inside Asian Gaming Crown Resorts emphasised that operating an online casino or offering casino-style games online is prohibited in Australia. The statement clarified that Crown does not engage in online casino operations or any form of online gambling. The company stated it would take legal action against individuals or groups organising illegal activities using the Crown brand or its subsidiaries.
Currently undergoing a comprehensive reform initiative, Crown Resorts is focused on revamping its resorts in Melbourne, Sydney, and Perth. This overhaul is part of its strategy to regain casino licenses following unfavourable inquiries conducted in all three states.
One of the recent reforms introduced by Crown involves implementing mandatory time and loss limits for patrons using electronic gaming machines at Crown Melbourne. This move aligns with recommendations from the Finkelstein Royal Commission, which found Crown unsuitable to retain its Victorian casino license. The license is under a two-year review overseen by a Special Manager, with a decision on Crown’s reform efforts expected in 2024. The company is navigating a critical phase as it seeks to address regulatory concerns and regain public trust.
US – Formula 1 helps drive Nevada to its second most profitable month in November - Januaary 2024
Nevada’s casinos enjoyed their second-highest win ever, fuelled by the excitement surrounding the return of Formula One racing, which boosted the Strip’s performance by 22.6 per cent.
Only July earlier in the year was more lucrative for casinos in Nevada meaning that the state smashed its personal best twice in 2023.
Across the state, casinos generated $1.37bn, an increase of 12.5 per cent rise from November 2022 with Formula One clearly playing its part in an increase in tourism with 3,292,800 visitors in November.
Michael Lawton, senior economic analyst, said: “The four-day period beginning on November 16th was extremely profitable for both gaming and non-gaming activity on the Las Vegas Strip with some properties estimating those days established all-time record levels of revenue. The event’s success was more evident at luxury properties where the Las Vegas Strip’s baccarat increase accounted for 78.6 per cent of the state’s growth this month. Additionally, the 25 licensees that are included in the $72m or over revenue range for annual gross gaming win on the Las Vegas Strip increased by $160m or 25.8 per cent compared to last November and accounted for over 100 per cent of the state’s entire increase for the month.”
The Strip’s games win came in at $410.1m, marking the third highest total in Nevada’s history, and up 61.9 per cent from last year. This increase was led by baccarat which generated $178.3m, up 208.7 per cent from last year.
The influx of tourist spend wasn’t felt everywhere across the state though with Downtown Las Vegas down two per cent with revenues of $81.1m.
The Boulder Strip was down 2.1 per cent to $83.3m whilst North Las Vegas secured a 0.61 per cent increase to $23m. North Lake Tahoe experienced an eight per cent fall as did South Lake Tahoe.
For the year so far, Nevada GGR are on track to set a new record with revenues up 4.1 per cent over the first 11 months of the record-breaking 2022. November also saw the 33rd consecutive month that the state generated revenues of more than $1bn with November’s revenue coming in higher than November 2019’s total by 46.6 per cent.
US – Billion dollar plus months are the new norm for Nevada but could the Strip soon hit the milestone too? - March 2023
The Las Vegas Strip’s best ever February helped push the state of Nevada to yet another billion dollar plus month, marking two years of consecutive $1bn plus months and begging the question; is this now the norm for Nevada?
The Strip, with 28 casinos, generated $712.4m in revenue, increasing from $599.1m in February 2022 with the State’s 441 casinos bringing in $1.24bn in February, marking an 11.2 per cent increase from February 2022.
Clark County casinos alone surpassed $1bn for the 10th straight month, with analsysts now asking if the Strip could generate the milestone on its own.
Michael Lawton, Senior Economic Analyst for the Control Board, believes that following 24 months of $1bn plus months for Nevada, the figure has become the norm.
He said: “I think after 24 consecutive months you could safely say it is [the norm]. Obviously there is a lot of economic uncertainty, however that uncertainty has not spilled over into the record gaming win amounts we have witnessed over the last two years. Clark County has recorded over $1 billion in 10 consecutive months and in 17 out of the last 24 months. The Strip in December of 2022 recorded a win amount of $814.2 million which was the all-time record for the market. I think there is interest if the Strip on its own could hit the billion-dollar amount.”
In February, Clark County’s gaming revenue accounted for 87.4 per cent of Nevada’s total win with the Strip having 57.6 per cent of the state’s total.
For the state as a whole, slot win increased by 7.6 per cent to $822.8m whilst tables increased 18.6 per cent to $102.5m. Nevada sportsbooks won $41.2m, increasing 33.5 per cent from last year’s February, although the amiount staked was down 15.6 per cent to $659.4m.
Brendan Bussmann, Analyst at B Global, believes thee is still space for more revenue growth.
“We still do not have some of the foreign guests back, and the business customer is still returning, which will likely drive additional opportunity for gaming revenue,” he explained. “There are still a number of headwinds with economic and geopolitical forces that could impact the current trends in revenue. With a recession pending, a potential banking crisis, and other factors, Nevada continues to prevail through these challenges but these and other factors could have an overall impact on Clark County and the rest of the state.”
Tuesday, October 31, 2023
Hotel News Media Blog: U.S Gambling Regulations in 2023
Hotel News Media Blog
U.S. Gambling Regulations in 2023
Gambling in the U.S. is worth millions of dollars every year, but things aren't always so cut and dry. Each state has autonomy over its own gambling regulations and can decide which in-person and online betting markets are permitted.
With regular changes to bills taking place, it can be challenging to know which states permit what gambling activities (sports betting, poker, online casinos). Even those states that only allow sports wagering, the rules vary. Illinois, Virginia, New York do not allow betting on in-state schools, Oregon does not allow any mobile gambling on college sports. States like Iowa and Massachusetts prohibit use of a credit card for opening a betting account. And then there's Nevada. The Silver State requires individuals to register in-person (not remotely).
The legality of online gambling markets in the U.S. is determined by individual states, most of which must amend their current state laws. There are some exceptions such as New Mexico. The Land of Enchantment allowed a few retail sportsbooks to operate on tribal lands without any type of legislative considerations.
The federal government has not immersed itself in gambling regulations in America since the U.S. Supreme Court struck down the Professional and Amateur Sports Protection Act in May of 2018. Instead, the sausage making all occurs at the state level (just not New Mexico) where lawmakers must find a way to get a final version of a bill through both the state house and senate. Once legislation passes through both chambers, it's up to the governor to sign off or veto. In 2020, Maine Gov. Janet Mills opted to veto a sports gambling bill that landed on her desk. The Maine senate would go on to override Mills veto. Only now is that state in the process of approving operators, three years later. It's not always a pretty process.
All states apply tax rates on betting activities with taxes typically varying between 10% and 20%, but much higher in some states. Case in point, Pennsylvania is over 30%. New York flirts with the 50% mark. License applications and renewals are another way that states benefit financially from gambling operations.
Online gambling has enjoyed a surge in popularity due to the popularity of mobile devices such as smartphones and tablets. This provides users with a convenient way to place bets from the comfort of their own home or on the move.
Online gambling is typically split into a variety of markets that include online casinos, sports betting, horse racing, fantasy sports betting, lottery, and poker.
At present, online sports betting is legal in Arizona, Colorado, Delaware, Illinois, Iowa, Louisiana, Maryland, Michigan, Nevada, New Hampshire, New Jersey, Oregon, Pennsylvania, Rhode Island, Virginia, Washington DC, and West Virginia. It is estimated that over $180 billion has been wagered legally on sports betting in the U.S. and many states are interested in the possibility of tapping into this revenue stream.
This week, the Supreme Court rejected a challenge to Florida Governor Ron DeSantis’ multi billion agreement with the Seminoles to offer online sports betting in Florida. And while it may appear the sky is the limit for the Seminoles to launch their Hard Rock sportsbook, various court challenges remain. Clarity is not anticipated before the next Super Bowl. Florida makes up the top three most populous U.S. states, none of which currently offer sports wagering. Texas and California are the other two. on October 27 it was announced that the most populated state, California, will once again feature two ballot initiatives asking voters to determine the fate of sports betting in 2024. The last effort failed miserably.
Even in states that have yet to regulate sports gambling, there are ways for consumers to legally place wagers. Offshore betting is not covered by regulations, meaning citizens can sign up and play with operators from based outside the U.S. Some offshore sportsbooks have opted not to accept new customers from New Jersey and Nevada.
Because offshore books are not regulated by any state, players are not afforded the same protection as those granted a license. Offshore sportsbooks do tend to be far more established however. That's resulted in a stellar reputation built over time. Some of the best options for 2023 provide players with great incentives, state-of-the-art software, and high-security levels, and are licensed by reputable authorities overseas, like the Curaçao Gaming Control Board.
When it comes to state regulated sports betting, the tribes do have significant influence over gaming in several states including Connecticut, California, Florida, Wisconsin, Minnesota and New Mexico. This is both a blessing and a curse.
Native American tribes are permitted to operate casinos on tribal land. These permissions are based on the 1988 Indian Gaming Regulatory Act, which created a framework based on set conditions.
Conditions include gaming compacts with the state and a license being granted by the NIGC (National Indian Gaming Commission). But conflicts are common. We're seeing this in Florida where the Seminoles are influential but not the only game in town, so to speak. Connecticut's Mohegan and Mashantucket Pequot tribes, on the other hand, were met with little resistance in their quest to oversee the mobile and retail sports betting market. California can't get over the finish line as a result of in-fighting among tribes. For the better part of a decade efforts to legalize online poker fell apart courtesy of differing tribal agendas.
During 2023, there were bills either newly proposed or rehashed across the country looking to regulate sports wagering. Lawmakers in Kentucky and North Carolina were ultimately able to take a victory lap. Georgia? Better luck next time.
Until now, there's been little effort to push for online gaming and/or poker legislation. That seems to be changing.
Indiana launched an attempt to legalize iGaming under HB1536 with a proposed 20% tax rate that would see money going directly to services to support gamblers. This attempt failed in February and will have to wait until 2024 for another attempt.
Iowa's HSB227 to legalize online casinos isn't being considered while Illinois' HB2239, SB1656, and HB2320 to create an internet gaming act saw proposals of 12% and 15% tax rates, but there has been little movement. Illinois is relatively unique in offering biennial legislative sessions, which means the proposal will stay active until 2024.
There were high hopes for New York's attempts to legalize online casinos in 2023 under bills A1380 and A3634. The state has the potential to be one of the highest-grossing gambling states because of its population (4th largest in the nation), but support appears to have slowed down after the legalization of sports betting on the NFL, NBA and others bringing in massive revenues since 2022. New York is also considering retail casino applications at present. With this in mind, iGaming will have to take a back seat for now. There is a real possibility in 2025 following the election year.
Rhode Island surprised a lot of people by agreeing to SB948, which will legalize online casino gaming. Regulatory framework and licensing are still to be decided, but this is just a formality.
Maryland missed the 2023 deadline to pass iGaming legislation to compliment the already approved sports betting market. Bill number SB267 will face a referendum so campaigners will be pushing for support if it gets the nod for 2024.
Maine's LD1777 proposal to legalize online casinos based on the current tribal agreement over online sports betting hasn't moved quickly (we mentioned the three year lag period for sports betting above).
Betting laws in the U.S. will continue to change to accommodate different betting markets. States are seeing significant revenue streams from allowing legalized betting, and many others are eager to explore these options.
Assurances that a percentage of gaming revenues will go towards programs to help problem gamblers along with other social programs will appease some detractors for sure.
States that have zero forms of gambling like Utah and Hawaii may never see mobile sports betting or iGaming in our lifetimes. Georgia, South Carolina and Texas are not the most gambling-friendly states in the nation but, nevertheless, there are those at least trying to make an effort. Anything is possible. Just look at Tennessee. This is a state that has no casinos yet embraced mobile sports betting with open arms not too long after the 2018 SCOTUS decision.
(Gambling911)
Casino News
Man faces Perth court charged with woman’s murder at Crown hotel
A man has faced court charged with murdering a woman in a hotel room at Crown Towers Perth.
A man charged with murdering a family law barrister at a Perth hotel has faced court wearing a white forensic jumpsuit.
The body of 34-year-old Alice Rose McShera was found at Crown Towers Perth in Burswood on Monday morning.
Cameron John Pearson, 42, was also found at the scene with allegedly self-inflicted wounds and was treated in hospital.
Homicide squad detectives charged the Bibra Lake man with murder overnight.
Pearson, represented by solicitor Reid Hogan, briefly faced Perth Magistrates Court on Tuesday morning wearing a forensic jumpsuit and was unshaven.
Magistrate Stephen Butcher remanded Pearson in custody to face Stirling Gardens Magistrates Court on November 22.
Ms McShera was based at the Murray Chambers in Perth.
Her profile said she was “an experienced advocate who appears and advises as counsel in all family law and restraining orders matters”.
Before commencing practice as an independent barrister, Ms McShera practised as a senior associate in a boutique family law firm and, prior to that, was a legal associate to a WA Family Court judge for four years.
She obtained her Master of Laws from the Australian National University in 2015 and was a member of the Family Law Practitioners Association of Western Australia and the Law Society of Western Australia.
Outside court, supporters of the victim, who are believed to be family members, declined to comment to the waiting media.
Emergency services were called to the hotel about 11.10am on Monday after reports a woman was found dead inside a room.
St John Ambulance paramedics treated Ms McShera at the scene but she could not be saved.
Police said Pearson had sustained “serious self-inflicted injuries”.
A spokesperson for Crown Resorts issued a brief statement following the woman’s death.
“We can confirm police responded to an incident at Crown Towers Perth earlier today,” the statement read.
“Our team are assisting WA Police with their investigation, and we are supporting our team members.
“Any further inquiries should be directed to WA Police.”
The $650m Crown Towers in Perth, which includes 500 guest rooms and villas, was opened in 2016.
Anyone with information is asked to contact Crime Stoppers.
Anti-domestic violence organisation White Ribbon Australia said Ms McShera was the 43rd woman to die this year due to alleged violence.
“We’re faced with a shocking reality that should make all of us feel equal parts outrage and sadness — on average, one woman is allegedly murdered every nine days in Australia,” chief executive Melissa Perry said in a statement.
“As a society we cannot be so numbed and desensitised that we view family and domestic violence and the resulting deaths as just another statistic.“
Ms Perry said the time for silence and indifference had passed.
“As a nation, we need to be doing more to change this unacceptable set of statistics,“ she said.
“We also need to recognise that this won’t happen without greater investment across all areas of the family domestic violence and abuse sector.
“This includes primary prevention strategies and education campaigns to stop violence before it starts, behaviour change programs for men who have chosen to use violence, and victim-survivor support services.”
007 News
James Bond producer Barbara Broccoli admits she hasn’t started working on next instalment
The producer admitted in an interview with The Guardian that there is "a big road ahead", before the iconic British spy is "reinvented for the next chapter" following the end of Daniel Craig's run in 2021's No Time to Die. Broccoli explained her team "haven't even begun" the process of modernising the franchise, which they believe is necessary whenever a new actor takes over the role. When Craig signed up for Bond with 2006's Casino Royale, the producers "wanted to focus on what a 21st-century hero would look like"
James Bond 007 News
California man prepares to sell nearly 60-year James Bond memorabilia collection for $1 million
Collection includes over 30,000 items — posters, books, magazines and much more
A retired California schoolteacher is ready to cash in his collection of all things James Bond-related.
Steve Oxenrider has a collection of over 30,000 items related to the Bond phenomenon, with some items dating back to the early 1960s when the series was first released.
The San Francisco resident has shipped half his items so far to Ewbank’s Auction House in Woking, Surrey, England, ahead of the auction.
Due to the large number of collectibles, Ewbank’s will auction off Oxenrider's collection in two parts — with the first half of the miscellany going live in November.
Some of the items included in the auction include original posters for "Dr. No," valued at over $15,000, and a signed "Thunderball" gala charity premiere brochure from 1965, which is expected to sell for over $1,000.
Although Oxenrider has over 30,000 items of memorabilia, he told Ewbank's that he still wishes he had call sheets from the earlier films in his possession.
"They provide an intriguing insight into the production of a film," he said.
Oxenrider said the first items he acquired were James Bond trading cards in 1965.
These then led to books, lobby cards, magazines, comics, merchandise such as toys and games, music, posters, press material, scripts, still, movies and more.
The two-day auction for the first half of the collection will begin on Nov. 16.
It will be highlighted by posters from the earlier films — with the second auction scheduled for spring 2024.
Ewbank’s partner and head of entertainment memorabilia Alastair McCrea said the collection is "breathtaking."
"We have been holding dedicated James Bond auctions for years now, but this collection is on an entirely new level," he said.
Oxenrider said the first items he acquired were James Bond trading cards in 1965.
These then led to books, lobby cards, magazines, comics, merchandise such as toys and games, music, posters, press material, scripts, still, movies and more.
The two-day auction for the first half of the collection will begin on Nov. 16.
It will be highlighted by posters from the earlier films — with the second auction scheduled for spring 2024.
Ewbank’s partner and head of entertainment memorabilia Alastair McCrea said the collection is "breathtaking."
"We have been holding dedicated James Bond auctions for years now, but this collection is on an entirely new level," he said.
The sheer breadth and depth of the collection is breathtaking and a tribute to the dedication and perspicacity of Steve Oxenrider — the ultimate collector of 007 material."
For those looking to grow their own memorabilia collection, Oxenrider said that doing your own research is key.
"Do research on auction websites to see what’s available and price estimates," he said.
"Limit what you’re looking for and how much you want to invest."
The collector recommended getting in touch with trusted establishments that might be interested in selling or trading material.
James Bond, also referred to as "Agent 007," was a fictional character introduced in "Casino Royale" in 1953 as a British Secret Intelligence Service agent, according to Britannica.
Bond was the product of British novelist Ian Fleming — who featured the character in 12 novels after "Casino Royale" and film adaptations, as Britannica also noted.
Some actors known for playing the role of Bond include Sean Connery, Pierce Brosnan and Daniel Craig.
For more information on how to bid for the Bond memorabilia, visit Ewbank’s Auctions.
Fox News Digital reached out to Ewbank's for further comment.
(FOX)
Content News Media
SEO News
Search News Media News
Content News Media
Ways to find unique content ideas from real-life insights
Find out how to create content that sets you apart from the competition using untapped sources. Here are four areas to explore.
Marketers often work at a distance from frontline operations.
We may not directly build the product, deal with angry customer phone calls, or be out in the field selling.
We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer.
How, then, can you:
Know what to write about?
Insert meaningful insights into your landing pages or ad creative?
Effectively persuade your target audience that you are the clear choice over your competitors?
Digging new wells to find new content
One of the best writing tips I’ve ever received is to “dig new wells.” That is, to get content no one else is writing, you need to establish different sources.
Too often, content writing for the web starts with the search results. While it makes sense to look at what’s ranking for your target keywords, it should not be your only source of information.
The rise of 10x content and the Skyscraper Technique led some content writers to rely on rewording and combining top pages into a long, SEO-focused page. But it’s not getting outside sources of information.
For me, the best type of content for the web comes from outside the web. Pulling content ideas, inspiration, and even language from real-life sources can help your content stand out, resonate with your target audience, and even alleviate any concerns they have.
Plus, combining outside-sourced content with an SEO’s skills in finding keywords, structuring content, and generating links can form a powerful piece of content that performs nicely.
Here are a few ways to dig new wells to find new content.
1. Source content from employees
The single greatest source of content is from front-line employees. Depending on your business, you might have:
Salespeople
Salespeople earn their living by earning trust, highlighting benefits, and alleviating fears of potential customers or clients.
Any successful salesperson has already worked out a script based on common pain points and exactly what message can help convince people to buy.
Customer service representatives (CSRs)
As frontline workers who come in contact the most with existing customers, they know the most common questions and objections people have.
If a CSR gets asked the same question regularly (say once per week or greater), the answer to that question should become content on your site.
Those doing the work
Another great source of content is from those doing the actual work. Visit the factory floor, buy coffee for the production team, or go for a ride along with the installation team.
By spending time with those who actually make your products or carry out your services, you will get a newfound understanding and appreciation for what they do.
Plus, they should be able to provide great insights into how you are different than your competitors – whether it is better materials, unique processes, or attention to detail.
Example of sourcing content from employees
I had a client in the agriculture industry who wanted to grow by getting their brand in front of more farmers. My main contact was a salesperson working in the field six days a week, traveling from farm to farm.
In some ways, he functioned more as a consultant, helping generate ideas and sharing best practices from others to help each farmer expand their operation.
He would be the first to tell you he was not a great choice for writing new content for their website. Here’s what worked for us: I would get him on the phone while driving between farms, and he would rant.
For half an hour, he would brain-dump his thoughts on a certain product or service his company was offering. I was simply there to transcribe and ask follow-up questions.
When it was time to write the website content, I found that the salesperson’s rants would form 80% of the page. I was merely there to edit and shape it into a logical flow and ensure it was optimized for search and conversions.
2. Source content from current customers
Another well of great content ideas is from your current customers or clients. They are your best source for entering the buyer’s mind and decision-making process.
If possible, make it a habit to regularly interview some of your current customers. Ask them questions about:
Their pain points.
How they researched options.
What mattered and didn’t matter to them as they made a decision.
You can sometimes use these stories as the basis for case studies or featured project pages for your site. At the very least, you will uncover phrases, words and concepts that can become integral parts of your website content and marketing efforts.
Example of sourcing content from current customers
A few years back, I was working on a branding campaign for a furniture company. Their core business was selling through furniture stores; they saw an opportunity to increase sales by working with high-end interior designers.
As we worked on drafting content for their website and marketing material, our team booked calls with a handful of interior designers with whom they currently worked.
These phone calls were a wealth of information and insights into these interior designers’ pain points, goals and dreams.
Some insights they provided were completely unknown to the furniture company. What we learned from these calls proved invaluable in shaping the website content.
3. Source content from past customers
Past customer reviews are among the easiest yet impactful wells to pull content ideas and language.
Whether past customers have left reviews on your Google Business Profile, Amazon, a third-party review site, or your own internal system, these are great sources of info about how the market views your product or service.
Customer reviews are great because they provide a glimpse into your customer's thinking at scale – no need to interview them. Online reviews also collect the right language, pain points, and angles you may not have noticed.
Whenever I take on a new local SEO client, I make it a point to read every review on their Google Business Profile. I like looking for trends and themes across the reviews and see anecdotally what really matters to customers.
Google does pull out themes by seeing the top 10 topics or phrases mentioned in reviews.
You can take your reviews and put them in a sentiment analysis tool to see topics, trends, and talk points that you can share with your CSR or use in your marketing, advertising and website efforts.
Example of sourcing content from past customers
One time, I was reading reviews for a new client in the home service industry.
A few reviews told a similar story: each mentioned the same salesperson by name and how professional and informational the salesperson was – especially compared to other companies. And each said a surprising detail: the salesperson gave a gift of local jam.
One specific salesperson was doing this to make connections with his prospects, but it was leaving such an impact on customers that they mentioned it in their reviews.
When our client found out about this, they made it a standard across all sales staff, and we mentioned it as part of the online appointment scheduler.
4. Source content from competitors
A surprising source of content ideas can come from your competitors.
As we saw above, if online reviews for your own products or services can provide helpful insights for your marketing efforts, what can you learn from reading the reviews of your competitors? A lot!
Find a few of your competitors and read every review of theirs that is three stars or lower. Bad or mixed reviews can provide a gold mine of information about what people don't like about your competitors.
These points can be used in your marketing efforts, as they are pain points your target audience has, and your competitors are not meeting.
Example of sourcing content from competitors
While conducting competitive research for an outdoor structure company, I noticed their main competitors had a fair amount of indifferent reviews. As I read these reviews, I noticed themes. Most reviews mentioned:
A lack of communication.
Misunderstandings about the delivery and installation process.
I took this to the client, and we discussed how we could make their service better. The client worked on strengthening their already solid customer communication system.
On the website, we invested in content to fully explain how they deliver and install their structures, answering every single question their CSR is regularly asked.
Finally, we created a comprehensive guide on the entire sales process, from initial order through installation. We used this as a target for a remarketing campaign to help reengage with potential customers.
Dig deeper: Competitor content analysis: Here’s what you can learn
Start creating new content today
To create content that no one is creating, you need to get different sources no one else can get.
Interview your employees and current customers. Summarize feedback from past customers and those disappointed with your competitors.
Gain valuable insights to tell your unique story and stand out.